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ETOP analysis (environmental threat and opportunity profile) is the Understanding of management strategy or organization policy and. Etop in strategic management pdfEtop in strategic management pdf Etop in strategic management pdf. etop and mckinsey analysis – Download as PDF File .pdf), Text File .txt) or read Conceptual framework for strategic management, the concept of strategy and.

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Environmental Threat and Opportunity Profile (ЕТОР)

Understanding of management strategy or organization policy and effectiveness is not as easy; it requires looking at how company is griped with challenges, looking at the threats and opportunities and finding solutions for facing it.

The external environment consists of customers, government, economy and competition.

Some external elements can be manipulated by company marketing, while others require the organization to make adjustments. The company-can capitalize on the burgeoning demand by taking advantage of the various government policies and concessions. It can also take advantage of the high exports potential that already exists. GE specializes in growth areas such as drilling equipment and compressors.

Leave a Reply Click here to cancel reply. Efforts should be taken to make assessments more objective wherever possible. Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected. Importance of Maps November 25, Managing image of an organization is most important in the external environment. Technological up gradation of industry in progress. However, managing the strengths of internal operations is the key to business success.

The main business of the company is in Motor Bike manufacturing for the domestic and exports markets. Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environment to key people within the corporation or organization.

ETOP-Environmental Threat and Opportunity Profile

Business environment analysis is a regular manxgement feature. Growing affluence among urban consumers; Exports potential high. The field force analysis goes hand in glove with ETOP, as here also the contribution with regard to opportunities and threats posed by the environment is also a necessary part of study.

Examples of external threats include new and existing regulations, new and existing competitors, new technologies that may make products mangement services obsolete, unstable political and legal systems in foreign markets and economic downturns. Methods, Techniques and other Details.


Manzgement aspires to continue to develop technology overlaps between the businesses it has. Changes in philosophy and leadership style are under the control of the manager. Unlike the external environment of a business, the internal environment can be controlled. Matrix Structure suits businesses with diverse products and diverse markets.

ETOP-Environmental Threat and Opportunity Profile

Focus on issues, which have been selected, should not be missed since there is a likelihood of arriving at strategci priorities. Leadership matters a lot in controlling the internal environment. Though the market environment would still be favorable, much would depend on the extent to which the company is able to ensure the supply of raw materials and components, and have access to the latest technology and have the facilities to use it.

Since the company is an established manufacturer of motorbike, it has a favorable supplier as well as technological environment. The effort and the self belief is certainly going to get to a logical conclusion to your desire to improve academia and Industry in India. Traditional managers give explicit instructions to employees, while progressive managers empower employees to make many of their own decisions.

India is weak in it.

The Environmental factors are quite complex and it may be difficult for strategy managers to classify them into neat categories to interpret them as opportunities and threats. And finally the strategy manger uses his judgment to place various environmental issues in clear perspective to create the environmental threat and opportunity profile.

Mostly ancillaries and associated companies supply parts and components, REP licenses for imported raw materials available. Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that each sector is not exclusive of the other.

Log into your account. But contrast the implications of this ETOP for a new manufacturer who is planning to enter this industry.

Currently, Dehradun based University of Petroleum and Energy Studies is considered as the only private University which offers PHD, post graduate and undergraduate courses in energy and petroleum. This is achieved by brainstorming.


A matrix of comparison is drawn where one item or factor is compared with other items after which the scores arrived at are added and ranked for each factor and total weight age score calculated for prioritizing each of the factors. It is considering setting up gas based power generation projects in states like- Madhya Pradesh, Odisha and Uttar Pradesh. A summary ETOP may only show the major factors for the sake of simplicity.

The relevance, importance, manageability, variability and low cost of data are some of the important factors, Which must be kept in focus. The Champa flower November 7, When organizations are alert and have enough resource they can turn a threat into an opportunity, such as a new technology that may displace one of the key products but also provides an opportunity for new product development.

Strstegic should be collected from good sources otherwise the entire process of environmental scanning may go waste. This would enable managers to violate strategies when it is necessary. Wishing you good luck and best wishes to your sincere endeavours. Import of machinery under OGL list possible. Environmental Science, Engineering and Management. Industry growth rate is 10 to 12 percent per year, For motorbike growth rate is 40 percent, largely Unsaturated demand.

A comprehensive ETOP requires subdividing each environmental sector into sub factors and then the impact of each sub factor on the organization is described in the form of a statement. Some opportunities can be foreseen, such as being able to expand a franchise into a new city. It results in a quantity of information stfategic to forces in the environment. Though some elements affect the srtategic as a whole, others affect only the management. Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders.