Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne. I find that there have been minimal societal and cultural changes, since when Edward Bernays published Crystallizing Public Opinion. Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in , it is a groundbreaking and, as history has .

Author: Nilmaran Arabei
Country: Cape Verde
Language: English (Spanish)
Genre: Personal Growth
Published (Last): 21 September 2006
Pages: 266
PDF File Size: 11.36 Mb
ePub File Size: 1.53 Mb
ISBN: 187-5-50743-213-5
Downloads: 4684
Price: Free* [*Free Regsitration Required]
Uploader: Gakree

When Napoleon said, ‘Circum- stance?

Crystallizing Public Opinion – Ig Publishing

Basing its discus- sion largely on the definition in Crystallising Public Opinion, the dictionary defined it as “the body of theory and technique utilized in adjusting the relationships of a subject with its publics. Bernays spends a great deal of effort in reinforcing the fact that the press has an ethical obligation and so too the persons edwxrd to become PRC professionals.

In this period business gave only lip service to the public interest concept of public rela- tions brought about by World War I.

The bitterness that has been brought about by arguments on public questions benays proverbial. The commentaries of Julius Caesar furnish an example of history as a tool of public relations. This assumption, it may be said, is quite justified by the facts. In a dramatic agreement was signed by U. Recommended by a friend. The acceptance of the general term re- mains, even if meanings vary.

Book Review: Crystallizing Public Opinion by Edward Bernays | D.T. Griffith

It expanded the principles and practices I out- lined in Crystallising Public Opinion and crystallizibg sized planning and organization. Mere de- nial, of course, no matter how vigorous or how widely disseminated, would accomplish little.


If I shall, by this survey of the field, stimulate a scientific attitude towards the study of public relations, I shall feel that this book has fulfilled my purpose in writing it.

The public re- lations counsel suggested a very simple device. Many leaders in and out of business stressed the importance of sound pub- He relations.

Crystallizing Public Opinion

The 17th and 18th Centuries saw the rise of political reformation and with it better education, berays extension of the suffrage, an increase in literacy and many social changes that produced a closer relationship between people.

The problem of reemployment was, of course, the crux of the difficulty.

A recent survey of twenty-five public relations leaders in the United States and other countries, by the Public Relations Bluebook indicates some of these variations.

It is safer to hire a press agent who stands between the group and the newspapers. The American Petroleum Institute stressed the burden of taxes. He reflected to those communities whose publlic opinion would be helpful in guiding other opinions, facts crystalliziing gave them basis for conclusions favorable to Lithuania.

InWoodrow Wilson, later to become President of the United States, in an essay on Cabinet Government in the United States,” made one of the earliest pleas for publicity for political affairs.

An index of the value placed on their serv- ices by the companies which engaged them is indicated by their salaries. To the average person, this profession is still unexplained, both in its operation and actual accomplishment. Generally speaking, the independent public relations counsel had certain advantages over inside men, for they had more objective judgment, direct ac- cess to top executives and greater prestige, since most of the individual public relations employees were still rather low on the totem pole.


Intelli- gent mothers give food to their babies that they would manifestly forbid other mothers to give their children. The public, in response to the efforts of the company, which were analogous to a gra- cious personal apology, accepted more or less irk- some conditions as a matter of course. Adams, entrusted with set- ting up the system of railroad accounts for the Interstate Commerce Commission, wrote an article “What Is Publicity?

They stated their opinion that the “American” Valuation Plan, as it was called, would endanger the prosperity of the country, that it would be inimical to our foreign relations and that it would injure the welfare of every country with, whom our com- mercial and industrial ties were at all close. In a sense, Ameri- can business was housed in a goldfish bowl at this time. When employees are faced with change, typically half of the population is averse to the idea, according to a recent human resources led training session on change management at my job.

Walter Lipmann’s views are also highly visible through the writing. Copeland and his state- ments have formed a fairly regular part of the ebrnays news. His advice is given on all occasions on which his client ap- pears before the public, whether it be in con- crete form or as an idea. The American Bankers As- sociation produced a series of handbooks written in simple language.