Alpen bank in Romania has been very successful in building a profitable Based on quantitative analysis, Carle should choose option-2, i.e., launch credit card. Alpen Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has. As per the Case ‘Alpen Bank: Launching Credit Card in Romania”, the following explains strategy on Segment, Target, and Position. This Analysis also has.

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Leave your email and we will vredit you an example after 24 hours Free-standing inserts FSIs were newspaper and magazine inserts or bind-ins that were inexpensive to circulate, but tended to have a very low response rate.

If you need this or any other sample, we ceedit send it to you via email. Cite View Details Purchase Related. He was also concerned about ceding potential middle-class customers to competing banks. Kasturi Rangan and Sunru Yong Keywords: It is a card entitling.

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People use cards generally for withdrawing cash rather than for buying products or services so there is less revenue driven from transactions.


How to cite this page Choose cite format: Students are required to complete a quantitative assignment as part of case analysis. Measuring True Value at Ambuja Cement. By positioning the product in the romaania class the Bank is able to reach breakeven point in less number of customers.

Sorry, but copying text is forbidden on credlt website. The Market segments for this product launch would be based on Income level of Customers: Consumer spending was largely cash-based, merchant acceptance of card payments was low.

Through that we determine the Potential card holder. Visa and mastercards are the two most extensive networks. Even with such growth the market remained unpenetrated relative to other Central and Eastern European countries.

Launching Credit Card in Romania send By clicking “Send”, you agree to our terms of service and privacy policy. Registration Forgot your password?


Middle class were growing but very slow, less than half of the population were urban. Published by Ariel McCoy Credir over 2 years ago.

We think you have liked this presentation. Click to learn more https: Under Yarnold’s leadership the organization went through two strategic plans — and — and brought about many changes. They sign up merchants for card acceptance and provide the support that merchants require to process card transactions: Apart from certain positives there are certain problems bnak credit card market too.


Business and Environment Business History Entrepreneurship. This Analysis also has attached Excel sheet with numbers to support this strategy. Even merchants are still ignorant in accepting credit cards and prefer payments through cash Thus it shows that Alpen has an opportunity to cash on the credit card lanching it would require efforts especially in marketing the card.

Alpen Bank has been very successful in Romania building a profitable business for the wealthy — overcustomers in a country with 7.

Alpen Bank: Launching the Credit Card in Romania

Indeed, competing Romanian banks had been marketing credit cards for several years already. Alpen Bank has established a premium image and reputation of serving the affluent clientele.

romana The bank should Position Credit Card as a high-end premium product in the initial stages. But the easiest and cost effective segment would be Affluent Customers to launch the product. Delivering Shareholder Value Clark P. How would the credit card opportunity compare to focusing on the core business of banking services for the affluent?